The cowboy hat symbolizes our heroes. We wanted people to look at this logo and know that we celebrate people who stand for justice and doing what is right. The texture in the hat symbolizes salt-of-the-earth people with heart and soul who have put in a hard day's work. The text is bigger and bolder to match our unparalleled success over the years.
Our team worked on the logo with famed designer Paula Scher (creator of logos that include Citi, Windows 8, Shake Shack, and more). She was instrumental in helping the team define the elements that would best brand the network and capture the image we've created with our programming. Paula led the discovery phase and helped develop the basic ideas from which the logo evolved.